I stumbled upon Nick Stephenson's blog post that mentioned how keywords can help with sales and discoverability. I've tried keyword changes before, but never noticed much difference. However, as this graph clearly shows, it made a huge difference in downloads of my perma-free book, Mark Taylor: Genesis. I went from less than ten downloads a day, on average, to four to five times that. As you can see, the increase was immediate. I made the change last Saturday morning, it was live by mid-afternoon, so even with just a partial day, I had nearly doubled my downloads from the day before.
Ireadereview posted the book on their site a few days in and I have to wonder if the tweaks I made in the keywords had something to do with them finding it so they could list it. The book has been perma-free since early May and never had a mention before. It's too much coincidence to think it just happened a few days after making keyword changes. Other than ireaderreview, I think I tweeted it as a freebie once or twice, but I did that before too. Prior to the changes, I also posted it on several Facebook groups for book promotion. Obviously, tweeting and the FB groups did very little to increase downloads.
Also, a note that the last day showing there still has three to four hours of reporting to go. I expect the graph will show even more downloads for today.
I have already noticed an increase in sales of my second book, No Good Deed and hopefully, that will continue with the other three books in the series.
I've tweaked keywords on my romantic suspense, Seeking Vengeance, but haven't noticed the same results. Maybe I just haven't hit on the keywords, or maybe it's just that I couldn't use the word 'free' in the keywords since it's not free. Or it could just be that this is generally a slow time for book purchases, and so needs a little more time. I'm going to leave it as for now and see what happens.
Everyone keeps saying that perma-free of the first book is key to selling a series, but I was never able to get visibility for MT: Genesis. I'm keeping my fingers crossed that this improvement continues and I'd like to thank Nick Stephenson for sharing his knowledge with other authors.